JETOUR documentary wins three Telly Awards

JETOUR’s charity documentary Return of the Cheetah: Horn of Africa won three honors at the 47th Telly Awards, adding to a Gold Tower Award from the New York Festivals Advertising Awards. The recognition spotlights the automaker’s conservation campaign with the Cheetah Conservation Fund and its broader “Travel+ Public Welfare” strategy. Why it matters: - The awards give JETOUR international visibility for a conservation-focused project tied to its global brand strategy. - Return of the Cheetah: Horn of Africa also underscores growing corporate interest in wildlife protection and social-impact storytelling. - The recognition lands as wild cheetah populations remain under pressure from habitat loss and illegal wildlife trade. What happened: - JETOUR announced that Return of the Cheetah: Horn of Africa won three honors at the 47th Telly Awards. - The documentary earned Gold in Short Documentary, Silver in Videography and Cinematography, and Silver in Nature and Wildlife. - The production also received the Gold Tower Award from the New York Festivals Advertising Awards. - The project was co-produced by JETOUR and DISCOVERY Channel. The details: - The 47th Telly Awards drew more than 13,000 entries from 55 countries. - More than 250 industry experts judged the competition. - Founded in 1979, the Telly Awards are presented as one of the most prestigious awards in global audiovisual media. - The source describes the Telly Awards as the “Oscars of U.S. television.” - The documentary is part of JETOUR’s charity initiative Return of the Cheetah. - JETOUR has partnered with the Cheetah Conservation Fund, or CCF, since 2024 on the program. - The first phase took place in Namibia and focused on rescue and protection of wild cheetahs. - In 2025, the project expanded to Somaliland in the Horn of Africa. - JETOUR and CCF established a dedicated cheetah protection reserve there. - The pair also produced Return of the Cheetah: Horn of Africa in Somaliland. - The third season is set for South Africa in 2026. - That next phase will focus on sustainable development and the long-term survival of cheetah populations. - The global wild cheetah population is now below 7,500 animals, according to the release. Between the lines: - The award wins help JETOUR turn an environmental campaign into a measurable reputation asset. - The project has moved from emergency rescue work toward long-term habitat restoration and species protection. - JETOUR is using the series to broaden its “Travel+ Public Welfare” message beyond vehicle marketing. - The company frames its social-impact work as part of its “Travel+” strategy and its global development philosophy, “In Somewhere, For Somewhere, Be Somewhere.” - JETOUR says its overseas efforts also include youth soccer programs and cancer support in the Middle East, orphan and vulnerable-group support plus sea turtle conservation in Southeast Asia, reforestation in Latin America, and rural road and environmental projects in the CIS region. What’s next: - JETOUR plans to continue the Return of the Cheetah series with a third season in South Africa in 2026. - The company says it will keep expanding its “Travel+ Public Welfare” model with international charity initiatives. - The company directs readers to more information . The bottom line: - JETOUR is using an award-winning documentary to advance a broader conservation and social-impact brand strategy.